Home Intelligence
Know your targets in-depth, down to the home and homeowner level.
- Thousands of home and homeowner attributes
- Covers over 80 million U.S. homes and homeowners across 56,000 neighborhoods
- Living database updated daily to reflect most current situation
- Real time tracking of online and response behavior
Home Intelligence forms the core of our Predictive Marketing platform and fuels the analytics that help you zero in on your best prospects.
Assembled from trusted, reliable national sources
Our Home Intelligence is painstakingly assembled from a wide range of trusted, reliable national sources and enhanced with our own proprietary insight. Thousands of attributes are tracked for each prospect spanning categories such as household, lifestyle, demographic, economic, and property information. We leverage this to build a rich and unique set of hyper-local insights, down to the home, homeowner and neighborhood levels.
Enhanced with proprietary SmartZip insights
We then analyze this information to establish a deep understanding of common attributes and derive SmartZip insights that support accurate Predictive Marketing. These insights include attribute clustering, home price index (HPI), automated valuation models (AVM), home investment ratings, school trends, demographic patterns & trends, financial indicators, and life event triggers.
Continuously scrubbed and updated to ensure accuracy
All of our data goes through a rigorous quality assurance process and information is updated frequently to ensure that our analytics are always using the most accurate, fresh and complete information possible.